DTC & ecommerce
Product brands
Demand Gen and in-stream ads that drive product sales, not just views.
We make the ad and run the campaign, so the creative and the targeting work together.
Most YouTube ads get skipped in five seconds because they were edited for TV, not for a skip button. We build hooks for the skip, campaigns for the right viewers, and tracking that shows what video actually drives.
We'll find 3–5 leaks in your YouTube Ads account. Free, no obligation.

The real problem
The brand video cost a fortune, the views are cheap, and nobody can say whether YouTube drove a single sale.
Sound familiar?
YouTube works when the first five seconds are built for the skip button. And when the campaign is built to measure what happens next.
Break one, and costs climb. Here's where YouTube Ads budgets usually leak.
See the five leaksYouTube Ads leaks
Select a leak to see what it looks like inside a real account.
HOOK LEAK
If the first five seconds don't earn attention, you pay for impressions that never become viewers.
Find my biggest YouTube Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

You lose them before the skip button.
Hook lands in the first 5 seconds
AUDIENCE LEAK
Broad targeting without intent signals wastes reach on viewers with no reason to buy.
Find my biggest YouTube Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

The right video, shown to the wrong people.
The right people see the video
FORMAT LEAK
In-stream, Shorts and bumpers need different edits. One cut for all of them underperforms in each.
Find my biggest YouTube Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

One long video, used everywhere.
Cuts for 16:9, 9:16 and 6s
CTA & PAGE LEAK
No clear call to action, or a landing page that doesn't match, wastes engaged viewers.
Find my biggest YouTube Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

A great ad with a weak next step.
End screen and page that convert
MEASUREMENT LEAK
Without conversion tracking and view-through analysis, YouTube looks like a cost, not a channel.
Find my biggest YouTube Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

You can't see what video drives.
See which videos drive sales
If the first five seconds don't earn attention, you pay for impressions that never become viewers.

You lose them before the skip button.
Hook lands in the first 5 seconds
Broad targeting without intent signals wastes reach on viewers with no reason to buy.

The right video, shown to the wrong people.
The right people see the video
In-stream, Shorts and bumpers need different edits. One cut for all of them underperforms in each.

One long video, used everywhere.
Cuts for 16:9, 9:16 and 6s
No clear call to action, or a landing page that doesn't match, wastes engaged viewers.

A great ad with a weak next step.
End screen and page that convert
Without conversion tracking and view-through analysis, YouTube looks like a cost, not a channel.

You can't see what video drives.
See which videos drive sales
What we run
Ads before and during videos, built for the skip button.
Vertical ads in the Shorts feed.
Video and image ads across YouTube, Discover and Gmail.
Short, unskippable reminders that build recall.
Re-engage viewers and site visitors.
Hooks, cut-downs and variations made in-house.
Built from scratch
Tracking, creative, landing pages and campaigns, built by one team so nothing gets lost between agencies.
Account, tracking, competitors and offer.
Conversions set up, verified and synced to your CRM.
Ads, graphics and video made in-house.
Built or fixed to match each ad.
Clean structure with clear tests.
Budget moves to what's proven.
Step one is free, and you keep the findings either way.
Industries we know
Restricted categories need more than good ads. They need someone who knows the rules.
Product brands
Demand Gen and in-stream ads that drive product sales, not just views.
Mortgage · lending
Explainer-led video that builds trust before the inquiry, within financial ad policies.
Healthcare · treatment
Sensitive, compliant storytelling that helps people take the first step.
Related results
The creative and the landing journey behind our paid campaigns.
SwarneoProduct ad · UGC + AI visuals
3 visual formats combined
KalystaSkincare · UGC ad
UGC turned into a polished ad
Client stories
Hear it from YouTube Ads clients. Pick a story below.
“The challenge wasn't simply making the video look cinematic. It was communicating urgency without creating confusion.”
From Landing Pages to Full Creative From SaaS Products to Landing Pages, Video EditorYouTube Ads
Why BrandUs
Reporting clicks and impressions
Reporting leads, sales and cost per customer
Agency-owned ad accounts
You own every account, pixel and audience
Ads made by someone else
Creative, landing pages and ads from one team
Avoiding restricted industries
Compliant campaigns in finance, health and rehab
Scaling on hope
Scaling only what the data has proven
Long lock-in contracts
Month to month
Ways to work together
Find out where your budget is leaking.
FreeDelivered in 24–48 business hours
We fix the leaks the audit found.
CustomScoped from your audit · credited toward your first month
Strategy, creative, optimization and reporting.
CustomQuoted after your audit · month to month
Are we a fit?
Better together
We'll tell you which pair fits your business after the audit.
Yes. Our Video & Creative team edits hook-first ads, cut-downs and variations, and our media team runs them. One team, one goal.
Yes, with the right format, audience and conversion tracking. Demand Gen and direct-response in-stream ads can drive measurable conversions.
That's a good start. We can cut it into in-stream, Shorts and bumper versions with different hooks.
Conversion tracking in Google Ads and GA4, plus view-through and branded-search analysis, so you can see what video contributes.
Yes. YouTube campaigns are managed in Google Ads, so they can share audiences and conversion data with your Search campaigns.
Yes. The account, conversion setup, audiences and data are created in or transferred to your ownership. If we part ways, you keep everything.
It depends on your goals and ad spend, so management is quoted after your free audit. If you want the leaks fixed first, the Campaign Fix Sprint is scoped from your audit and credited toward your first month.
Yes. Copy, graphics, video and landing pages are made in-house, so the ad and the page tell the same story.
Yes. We work with clients worldwide and set overlap hours in your time zone, with a shared Slack channel and weekly calls.
Free YouTube Ads audit
A senior media buyer reviews your account, tracking and landing pages, then shows you exactly where money is being wasted.
Read-only access is enough. Screenshots work too.
Within 24–48 business hours.
Findings and next steps. No sales pitch.
Your next step
The audit is free, takes two minutes to request, and you keep the findings either way.
3–5 leaks found, or it costs you nothing.
From the playbook