01
The challenge
The project involved turning supplied creator footage into a cohesive skincare advertisement while keeping the product and its message at the center.
The edit needed to capture attention quickly, maintain the natural feel of UGC, fill visual gaps, and follow the brand guidelines.
02
What we changed
Working from the provided script, advertising strategy, and brand guidelines, we treated the edit as a structured advertising journey rather than a collection of clips.
Our approach included:
- Selecting creator footage around the script
- Building the edit around a strong opening hook
- Adding AI-generated supporting visuals and product B-roll
- Designing animated captions and text
- Integrating transitions, music, and sound effects
- Applying color correction and short-form pacing
03
The transformation
The final creative connected the opening hook to the product message through carefully selected creator moments and supporting visuals. Captions, motion, and sound helped maintain a consistent presentation throughout the ad.
04
The outcome
- UGC and AI visuals integrated into one creative
- A clear hook-to-product-message structure
- Brand-aligned captions and visual treatment
- Short-form editing prepared for social advertising
05
The takeaway
A strong UGC ad needs more than engaging footage. The hook, product message, and supporting visuals should work together to tell one clear story.