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Google Ads agency: Be there when they search. Pay only for buyers.

Search, Performance Max and Shopping campaigns built for leads and sales, not clicks.

People searching for what you sell are the highest-intent traffic you can buy. We make sure your budget reaches them, not the curious, the lost or your competitors' customers.

Get my free Google Ads audit See where your budget leaks

We'll find 3–5 leaks in your Google Ads account. Free, no obligation.

google-ads-hero

The real problem

Google says your campaigns are running. Your phone isn't ringing.

Clicks keep coming, but the leads are thin, the sales team is unimpressed, and Performance Max won't tell you where the money went.

Sound familiar?

  • “We pay for searches that have nothing to do with us.”
  • “Performance Max is a black box.”
  • “Our cost per lead doubled this year.”
  • “Google reports conversions our CRM never sees.”

Google Ads rarely fails because of the platform. It fails because of search terms, tracking and the page after the click.

Five checkpoints decide your Google Ads cost per customer.

  1. 01Tracking
  2. 02Search terms
  3. 03Ads
  4. 04Landing page
  5. 05Bidding

Break one, and costs climb. Here's where Google Ads budgets usually leak.

See the five leaks

Google Ads leaks

Five places your Google Ads budget leaks.

Select a leak to see what it looks like inside a real account.

TRACKING LEAK

Google is optimizing for form spam.

Missing enhanced conversions or offline imports mean Smart Bidding learns from junk leads instead of real customers.

Find my biggest Google Ads leak

Free audit · 3–5 leaks, ranked by wasted spend.

BeforeAfter
Leak 1 · before/after illustration

Google is optimizing for form spam.

Bidding learns from real leads

01TrackingGoogle is optimizing for form spam.

Missing enhanced conversions or offline imports mean Smart Bidding learns from junk leads instead of real customers.

BeforeAfter
Leak 1 · before/after illustration

Google is optimizing for form spam.

Bidding learns from real leads

02Search termsYou're paying for the wrong searches.

Broad match without negatives soaks up budget on irrelevant queries, competitors and job seekers.

BeforeAfter
Leak 2 · before/after illustration

You're paying for the wrong searches.

Wasted searches blocked

03AdsYour ads look like everyone else's.

Generic headlines and missing assets lose the click to competitors with a sharper offer.

BeforeAfter
Leak 3 · before/after illustration

Your ads look like everyone else's.

Specific ads that stand out

04Landing pageThe click lands on your homepage.

Searchers want the answer to their query. Sending them to a generic page kills conversion rate and Quality Score.

BeforeAfter
Leak 4 · before/after illustration

The click lands on your homepage.

Every ad lands on its own page

05BiddingPMax and Smart Bidding run unsupervised.

Without exclusions, asset control and clean signals, automated campaigns spend where it's easiest, not where it's profitable.

BeforeAfter
Leak 5 · before/after illustration

PMax and Smart Bidding run unsupervised.

Automation with guardrails

Find my biggest Google Ads leak

What we run

The Google campaigns we build and manage.

  • Search

    Capture people actively looking for what you sell.

    • Tight ad groups
    • Negative keyword lists
    • Responsive search ads

  • Performance Max

    Automated reach across Google, with the guardrails it needs.

    • Brand exclusions
    • Asset group control
    • Clean conversion signals

  • Shopping

    Product ads with a feed that actually sells.

    • Feed optimization
    • Product segmentation
    • ROAS bidding

  • Display & remarketing

    Bring back visitors who didn't convert the first time.

    • Audience segments
    • Frequency control
    • Creative refresh

  • Demand Gen

    Visual ads across YouTube, Discover and Gmail.

    • Lookalike segments
    • Image and video assets
    • Mid-funnel offers

  • YouTube

    Video campaigns made and run by one team.

Built from scratch

From empty account to profitable scale.

Tracking, creative, landing pages and campaigns, built by one team so nothing gets lost between agencies.

  1. 01

    Audit

    Account, tracking, competitors and offer.

  2. 02

    Tracking

    Conversions set up, verified and synced to your CRM.

  3. 03

    Creative & copy

    Ads, graphics and video made in-house.

  4. 04

    Landing pages

    Built or fixed to match each ad.

  5. 05

    Launch

    Clean structure with clear tests.

  6. 06

    Optimize & scale

    Budget moves to what's proven.

Video & CreativeCRO & landing pagesMeta Ads
Get my free Google Ads audit

Step one is free, and you keep the findings either way.

Industries we know

Google Ads for the categories most agencies avoid.

Restricted categories need more than good ads. They need someone who knows the rules.

Finance

Mortgage · lending · commercial finance

Financial services verification where required, compliant ad copy and lead-quality tracking into your CRM.

Health & rehab

Healthcare · addiction treatment

Healthcare and addiction-treatment policies handled properly.

DTC & ecommerce

Shopify and product brands

Shopping and Performance Max with feed optimization and ROAS-led bidding.

Related results

Results from our paid media work.

Lead generation and ad-to-page journeys we have built and optimized.

  1. Glowe CleanCleaning services · Meta Ads · VSL funnel

    124 qualified local leads

    • LeakUnclear messaging, confusing page structure, and weak tracking contributed to expensive, unqualified leads and inquiries outside target service areas.
    • FixRedesigned the VSL funnel and improved Meta Ads targeting to generate more relevant local cleaning inquiries at a lower reported cost per lead.
    • CRO
    • Funnels
    View case study : Glowe Clean
    1. 01 · The leakUnclear messaging, confusing page structure, and weak tracking contributed to expensive, unqualified leads and inquiries outside target service areas.
    2. 02 · What we changedRedesigned the VSL funnel and improved Meta Ads targeting to generate more relevant local cleaning inquiries at a lower reported cost per lead.
    3. 03 · The result124 qualified local leads
    Read the full story
    cost per lead
    $17.90
    previous cost per lead
    $40+
    cost per click
    $3.02

  2. Alcohol RehabHealthcare · Landing page · Paid ads

    3 creative angles tested

    • LeakDense content and weak visual hierarchy made the program difficult to understand and the next step harder to find.
    • FixRestructured a text-heavy landing page into a clearer, more focused journey from paid advertising to inquiry.
    • CRO
    • Funnels
    • Paid ads
    View case study : Alcohol Rehab
    1. 01 · The leakDense content and weak visual hierarchy made the program difficult to understand and the next step harder to find.
    2. 02 · What we changedRestructured a text-heavy landing page into a clearer, more focused journey from paid advertising to inquiry.
    3. 03 · The result3 creative angles tested
    Read the full story
    funnel stages
    4
    creative angles
    3
    inquiry form
    Simpler

Client stories

Don't take our word for it.

Hear it from Google Ads clients. Pick a story below.

“The challenge wasn't simply making the video look cinematic. It was communicating urgency without creating confusion.”

From Landing Pages to Full Creative From SaaS Products to Landing Pages, Video EditorGoogle Ads

Why BrandUs

Most agencies manage ads. We manage your cost per customer.

Instead ofBrandUs

Reporting clicks and impressions

Reporting leads, sales and cost per customer

Agency-owned ad accounts

You own every account, pixel and audience

Ads made by someone else

Creative, landing pages and ads from one team

Avoiding restricted industries

Compliant campaigns in finance, health and rehab

Scaling on hope

Scaling only what the data has proven

Long lock-in contracts

Month to month

Who you'll work with

Senior Google Ads specialists. Real names. No hand-offs.

  • Sanjeev Thakur
    Sanjeev ThakurFounder · Growth strategyLinkedIn
  • Ashu Thakur
    Ashu ThakurSr. Digital MarketerLinkedIn
  • Avinash
    AvinashSr. Graphic Designer & Video EditorLinkedIn
  • Jitender Chandel
    Jitender ChandelSr. Web Designer & Video EditorLinkedIn

Ways to work together

Start free. Fix fast. Scale what works.

Ad account audit

Find out where your budget is leaking.

FreeDelivered in 24–48 business hours

  • 3–5 leaks, ranked by wasted spend
  • Tracking health check
  • Quick wins you can apply today
  • 30-minute walkthrough
Get my free audit
Best first step

Campaign fix sprint

We fix the leaks the audit found.

CustomScoped from your audit · credited toward your first month

  • Tracking and conversion fixes
  • Wasted spend removed
  • Targeting and ad cleanup
  • Before-and-after report
Start with a fix sprint

Monthly management

Strategy, creative, optimization and reporting.

CustomQuoted after your audit · month to month

  • Google, Meta, YouTube and LinkedIn
  • Ad creative and copy included
  • Landing page alignment
  • Weekly updates and live dashboard
Talk about management

Are we a fit?

Built for brands that want customers, not clicks.

A good fit if you

  • Already spend on ads, or are ready to.
  • Sell in finance, health, rehab, DTC or B2B.
  • Want leads and sales, not vanity metrics.
  • Will act on what the data shows.

Not a fit if you

  • Want the cheapest possible management.
  • Expect guaranteed results before we've seen the account.
  • Don't want tracking fixed first.
  • You own every accountAds, pixels, audiences
  • Senior-ledNo junior hand-offs
  • Your time zoneShared Slack, weekly calls
  • Month to monthNo long lock-ins
  • NDA on requestLeast-privilege access
  • Policy-compliantFinance, health, rehab

Better together

Most brands win with two platforms working together.

We'll tell you which pair fits your business after the audit.

Meta Ads

Explore Meta Ads

YouTube Ads

Explore YouTube Ads

LinkedIn Ads

Explore LinkedIn Ads

Google Ads questions, answered.

Is Performance Max right for us?

Sometimes. PMax works well with strong conversion data and a good feed, but it needs exclusions and asset control. We decide after reviewing your account, and we never run it blind.

Do you use broad match keywords?

Only where conversion tracking is strong and negative keyword lists are in place. Otherwise we use tighter match types to protect your budget.

What are enhanced conversions, and do we need them?

Enhanced conversions improve how Google matches conversions to ads using hashed first-party data. For most lead-generation and ecommerce accounts, yes, along with offline conversion imports from your CRM.

Can you advertise addiction treatment or financial services on Google?

Yes, within Google's policies. Addiction treatment generally requires certification such as LegitScript in many markets, and financial services may require advertiser verification. We set this up correctly from the start.

Can you also run Microsoft Ads (Bing)?

Yes, as an add-on. We can mirror proven Google campaigns to Microsoft Advertising for extra reach at a lower cost per click.

Do I own my ad account?

Yes. The account, conversion setup, audiences and data are created in or transferred to your ownership. If we part ways, you keep everything.

How much does management cost?

It depends on your goals and ad spend, so management is quoted after your free audit. If you want the leaks fixed first, the Campaign Fix Sprint is scoped from your audit and credited toward your first month.

Do you create the ads and landing pages?

Yes. Copy, graphics, video and landing pages are made in-house, so the ad and the page tell the same story.

Do you work in our time zone?

Yes. We work with clients worldwide and set overlap hours in your time zone, with a shared Slack channel and weekly calls.

Free Google Ads audit

Find out where your Google Ads budget is leaking.

A senior media buyer reviews your account, tracking and landing pages, then shows you exactly where money is being wasted.

You'll get:

  • 3–5 leaks, ranked by wasted spend
  • A tracking and conversion health check
  • Quick wins you can apply today
  • A recommended next step, if any
Our promiseIf we don't find at least 3 leaks, it costs you nothing.
  1. 01

    Share access or screenshots

    Read-only access is enough. Screenshots work too.

  2. 02

    We review your account

    Within 24–48 business hours.

  3. 03

    30-minute walkthrough

    Findings and next steps. No sales pitch.

Step 1 of 2

Step 1
What can we help with?
Which platforms do you run? (select any)

Takes 2 minutes. We reply within 24 business hours. No sales pitch.

Your next step

Every month the leaks stay open, you pay for clicks that never become customers.

The audit is free, takes two minutes to request, and you keep the findings either way.

Get my free Google Ads audit

3–5 leaks found, or it costs you nothing.

From the playbook

Fix a leak yourself this week.

Paid adsGoogle Ads vs. Meta Ads: Where Should Your Next Ad Dollar Go?Read article → CROThe Landing Page Checklist: 12 Things to Check Before You Spend on AdsRead article → AI searchHow to Get Your Business Found in AI Search (ChatGPT, Perplexity and Google AI Overviews)Read article →
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