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Ecommerce design, development & CRO: Ecommerce stores that sell. Then sell more.

From a brand-new Shopify store to the pages that turn traffic into customers.

Product pages, carts, landing pages, advertorials and listicles, designed, built and improved by one senior team. New store or existing, we focus on what moves revenue.

Get my free ecommerce growth audit See the pages we build

Free · New store or existing · No obligation

ecommerce hero

Trusted by growing brands worldwide

Where are you starting?

Two kinds of stores. One team for both.

Building a new store?

Launching a brand, replatforming, or replacing a store that's holding you back.

  • Strategy, design and development
  • Shopify or WooCommerce
  • Every page a store needs to sell
See how we build

Growing an existing store?

You have traffic and sales, but you know the store should be converting more.

  • Find the leaks between ad and checkout
  • Fix product pages, carts and funnels
  • Test, learn and improve every month
See how we optimize

The real problem

Your traffic works. Your store might not.

You can have strong products, good ads and healthy traffic, yet still leave revenue on the table. Something feels unclear. The product page creates doubt. Mobile slows them down. They leave.

That's not always a traffic problem. It's often a journey problem.

  1. 01See the ad
  2. 02Click
  3. 03Land
  4. 04View product
  5. 05Hesitate
  6. 06Cart
  7. 07Leave

BrandUs finds where that journey breaks, then builds or fixes the parts that matter most.

Path A · Build

From blank page to a store that sells.

A clear, step-by-step build, so you always know what's happening, what's next and when you'll launch.

  1. 01

    Discovery & strategy

    Brand, products, audience, competitors and goals.

  2. 02

    UX & sitemap

    Structure, navigation, page list and user flows.

  3. 03

    Design

    Homepage, collections, PDP, cart and landing pages, mobile first.

  4. 04

    Development

    Shopify or WooCommerce build, apps, integrations and speed.

  5. 05

    Content & setup

    Products, copy, imagery, SEO basics, analytics and tracking.

  6. 06

    QA & launch

    Devices, payments, checkout tests and redirects.

  7. 07

    Grow

    CRO, creative, advertorials and paid media after launch.

Replatforming? Keep your rankings.

Moving to Shopify is where stores quietly lose traffic and data. We plan it so you don't.

  • 301 redirects for every URL
  • Products, customers and orders migrated
  • SEO metadata and structured data kept
  • Tracking and pixels verified at launch
  • Typical launch: 1–4 weeks
  • Shopify · Shopify Plus · WooCommerce
  • Migrations with SEO-safe redirects
  • You own the store and every account
Plan my new store

Free 30-minute consultation · We'll scope it and give you a timeline.

Every page a store needs to sell

We build the pages that move shoppers from click to checkout.

Each page has one job in the buying journey. We design it for that job, then measure whether it's doing it.

Homepage · real BrandUs screenshot

Homepage

Help visitors understand your brand, discover products and find the right next step.

What makes it convert

  • Clear value proposition above the fold
  • Best-sellers and proof up front
  • Separate paths for new and returning shoppers
Collection pages · real BrandUs screenshot

Collection pages

Make it easy to find the right product and compare options.

What makes it convert

  • Filters and sorting that match how people shop
  • Quick-add and clear badges
  • Merchandised order, not random
Product pages (PDP) · real BrandUs screenshot

Product pages (PDP)

Make products easier to understand and buy with clearer layouts and messaging.

What makes it convert

  • Benefit-led headline and strong imagery or video
  • Reviews and guarantees beside add-to-cart
  • Delivery, returns and FAQs answered on the page
  • Sticky add-to-cart on mobile
Bundles & offer pages · real BrandUs screenshot

Bundles & offer pages

Raise order value with offers shoppers actually want.

What makes it convert

  • Clear savings and a "most popular" anchor
  • Simple selection, no maths for the customer

Path B · Optimize

Five small breaks can turn good traffic into lost sales.

Each break loses a share of the shoppers you paid to bring in. Select a leak to see where it happens.

ATTENTION LEAK

The ad sets the wrong expectation.

The ad earns the click, but the creative does not set the right expectation.

Find my biggest ecommerce leak
BeforeAfter
Leak 1 · before/after illustration

The ad sets the wrong expectation.

Ad and page tell the same story

01AttentionThe ad sets the wrong expectation.

The ad earns the click, but the creative does not set the right expectation.

BeforeAfter
Leak 1 · before/after illustration

The ad sets the wrong expectation.

Ad and page tell the same story

02IntentThe landing page breaks the promise.

The visitor lands on a page that does not continue the promise that brought them there.

BeforeAfter
Leak 2 · before/after illustration

The landing page breaks the promise.

The page keeps the ad's promise

03ExperienceThe store makes it harder to understand.

The store makes the product, offer or next step harder to understand.

BeforeAfter
Leak 3 · before/after illustration

The store makes it harder to understand.

Clear product page, easy to scan

04ConversionSomething creates hesitation.

Weak CTAs, unclear value, missing trust or unnecessary friction create hesitation.

BeforeAfter
Leak 4 · before/after illustration

Something creates hesitation.

Trust and clarity at add-to-cart

05LearningSpending without knowing what to fix.

The team keeps spending without knowing which experience should be fixed next.

BeforeAfter
Leak 5 · before/after illustration

Spending without knowing what to fix.

Tests and data show what to fix

Understand the problem. Build the right solution.

We find what's getting in the way of more sales, then improve the parts of your store that matter most.

  1. 01

    Understand

    • Audit your store, funnel and customer journey
    • Review analytics, behavior and drop-off points
    • Identify your biggest conversion opportunities
  2. 02

    Build

    • Improve product pages, landing pages and funnels
    • Strengthen messaging, offers and trust signals
    • Remove friction across the buying journey
  3. 03

    Test

    • Test high-impact changes and hypotheses
    • Measure conversion rate, AOV and behavior
    • Compare results against existing performance
  4. 04

    Improve

    • Use test insights to guide improvements
    • Refine experiences based on customer behavior
    • Prioritize the next conversion opportunities
See what we'd improve first

Free audit · Your three biggest leaks, ranked by impact.

Ways to work together

Start where your store is today.

Launch

For new brands, replatforming or a store that's holding you back.

CustomQuoted after your audit · one-off

  • Strategy, UX and full store design
  • Shopify or WooCommerce development
  • Homepage, collections, PDP, cart
  • Tracking, speed and SEO basics
  • Launch support
Plan my new store
Most popular

Optimize

For stores with traffic that should be converting more.

CustomQuoted after your audit · month to month

  • Full ecommerce growth audit
  • PDP, cart and landing-page improvements
  • A/B testing where traffic allows
  • Monthly priorities and reporting
Get my free audit

Scale

For stores ready to grow traffic and revenue together.

CustomQuoted after your audit · month to month

  • Everything in Optimize
  • Advertorials, listicles and quiz funnels
  • Paid media and ad creative
  • Video and content for ads
Talk about scaling

You don't need more deliverables. You need better decisions.

A designer can make a page look better. A developer can make it work. A media buyer can generate clicks. The advantage comes when those decisions inform each other.

Instead ofBrandUs

A template store that looks like everyone else's

A store designed around how your customers buy

More traffic by default

First check whether existing traffic converts efficiently

Redesigning because the site feels old

Changing measurable friction

Random A/B tests

A clear hypothesis tested against a baseline

Separate designer, developer and media buyer

One team connecting ad, page, store and checkout

Who you'll work with

Senior ecommerce people. Real names. No hand-offs.

  • Sanjeev Thakur
    Sanjeev ThakurFounder · Growth strategyLinkedIn
  • Vikas Kumar
    Vikas KumarSr. Web & UI/UX DesignerLinkedIn
  • Sunil Sulakhiya
    Sunil SulakhiyaSr. Frontend DeveloperLinkedIn
  • Ashu Thakur
    Ashu ThakurSr. Digital MarketerLinkedIn

Are we a fit?

For brands ready to treat the store like a growth asset.

A good fit

  • You're launching a serious ecommerce brand, or replatforming one.
  • You already have traffic and want more value from it.
  • You're willing to use data, not only opinions.
  • You want a senior partner who connects strategy, UX, creative and conversion.

Not the right fit

  • You only want the cheapest possible store build.
  • You want a cosmetic redesign with no performance goal.
  • You expect guaranteed conversion numbers before we understand the baseline.

Selected work

Become our next success story.

What was leaking, what we changed, and what it did for the numbers.

  1. GoBox StudioPersonalized gifts · Meta Ads

    46 purchases generated

    • LeakInconsistent audience performance and underused retargeting limited opportunities to scale campaigns efficiently.
    • FixBuilt a full-funnel Meta Ads strategy combining creative testing, audience refinement, and retargeting to turn paid traffic into purchases.
    • Ecommerce
    • Paid ads
    View case study : GoBox Studio
    1. 01 · The leakInconsistent audience performance and underused retargeting limited opportunities to scale campaigns efficiently.
    2. 02 · What we changedBuilt a full-funnel Meta Ads strategy combining creative testing, audience refinement, and retargeting to turn paid traffic into purchases.
    3. 03 · The result46 purchases generated
    Read the full story
    average CTR
    2.96%
    average CPC
    $0.89
    campaign stages
    3

  2. Oko LivingHome goods · Shopify · A/B testing

    2 A/B experiments run

    • LeakThe listicle-style landing page had opportunities to improve product communication, content hierarchy, and conversion flow.
    • FixOptimized Oko Living's landing page through A/B testing of page structure and offer presentation to improve the customer journey.
    • CRO
    • Ecommerce
    View case study : Oko Living
    1. 01 · The leakThe listicle-style landing page had opportunities to improve product communication, content hierarchy, and conversion flow.
    2. 02 · What we changedOptimized Oko Living's landing page through A/B testing of page structure and offer presentation to improve the customer journey.
    3. 03 · The result2 A/B experiments run
    Read the full story
    experiments
    2
    landing pages
    Shopify
    variations
    Offer

  3. LumyaEcommerce · Shopify store

    Product-first shopping experience

    • LeakAn outdated design, broken links, and disorganized product information made the store harder to navigate and shop.
    • FixRestructured Lumya's Shopify store to improve navigation, product discovery, and the journey from browsing to purchase.
    • CRO
    • Ecommerce
    • Websites
    View case study : Lumya
    1. 01 · The leakAn outdated design, broken links, and disorganized product information made the store harder to navigate and shop.
    2. 02 · What we changedRestructured Lumya's Shopify store to improve navigation, product discovery, and the journey from browsing to purchase.
    3. 03 · The resultProduct-first shopping experience
    Read the full story
    store
    Shopify
    optimization
    PDP
    navigation
    Cleaner

  4. AlphaInfuseHair care · Advertorial

    Education-led advertorial

    • LeakThe customer journey needed stronger product storytelling, clearer education, and a more natural transition from paid traffic to purchase.
    • FixCreated an education-led advertorial that guides visitors from understanding the hair-loss concern to exploring the AlphaInfuse product and offer.
    • CRO
    • Ecommerce
    View case study : AlphaInfuse
    1. 01 · The leakThe customer journey needed stronger product storytelling, clearer education, and a more natural transition from paid traffic to purchase.
    2. 02 · What we changedCreated an education-led advertorial that guides visitors from understanding the hair-loss concern to exploring the AlphaInfuse product and offer.
    3. 03 · The resultEducation-led advertorial
    Read the full story
    pre-sell page
    Advertorial
    layout
    CRO
    education
    Product

Client stories

Don't take our word for it.

Hear it from Ecommerce store clients. Pick a story below.

“The challenge wasn't simply making the video look cinematic. It was communicating urgency without creating confusion.”

From Landing Pages to Full Creative From SaaS Products to Landing Pages, Video EditorEcommerce store
  • You own everythingAccounts, files, code
  • Senior-ledNo junior hand-offs
  • Your time zoneShared Slack, weekly calls
  • Month to monthNo long lock-ins
  • NDA on requestLeast-privilege access
  • GDPR & CCPA awareConsent-first tracking

Ecommerce questions, answered.

Can you build a new ecommerce store from scratch?

Yes. We handle strategy, UX, design, development, product setup, tracking and launch on Shopify or WooCommerce, then help you grow it.

Can you migrate our store to Shopify?

Yes. We plan products, customers, orders, content and URL redirects so you keep your data and your search rankings.

How long does a new store take?

A typical store takes [6–10] weeks from discovery to launch, depending on catalog size, integrations and content readiness.

Who owns the store when it's finished?

You do. The store, theme, content, apps and accounts are set up in your name from day one.

What is a good conversion rate for an ecommerce store?

It varies by industry, product, traffic source and price point. Rather than chasing a single benchmark, we focus on improving your store against its own current performance.

How can I increase my ecommerce conversion rate?

It starts by finding where customers drop off. Product pages, landing pages, mobile experience, calls to action, trust signals, cart and checkout are common areas we analyze and improve.

What should I optimize first on my ecommerce store?

We use customer behavior and performance data to prioritize. High-traffic product pages, landing pages, mobile experience and checkout are often the first places to investigate.

Do you build advertorials and listicles?

Yes. We write, design and build pre-sell pages such as advertorials, listicles and quiz funnels that warm up cold traffic before it reaches the product page.

Do you use A/B testing?

Where traffic supports it, yes. Testing compares changes against the existing experience so decisions are based on customer behavior rather than assumptions.

How long does ecommerce CRO take to show results?

It depends on traffic, the changes being tested and the data available. Smaller improvements can be evaluated sooner, while larger A/B tests may need several weeks.

Free ecommerce growth audit

Find out what's costing your store sales, or what your new store needs.

No generic report full of screenshots. A clear view of where your buying journey is leaking, or a clear plan for the store you want to build.

  1. 01

    Tell us about your store

    Two minutes. New or existing, goals, where it hurts.

  2. 02

    We review or scope it

    A senior strategist reviews your store or scopes your build within 24–48 business hours.

  3. 03

    30-minute walkthrough

    Leaks, priorities or build plan explained. No sales pitch.

Step 1 of 2

Step 1
What can we help with?
What do you need?

Takes 2 minutes. We reply within 24 business hours. No sales pitch.

Your next customer is already out there

Let's build the store they buy from.

They're already searching, scrolling and clicking. The question is what happens after they arrive.

Get my free ecommerce growth audit

Every month the leaks stay open, you keep paying for traffic that never buys.

Or book a discovery call

From the playbook

Fix a leak yourself this week.

CROThe Landing Page Checklist: 12 Things to Check Before You Spend on AdsRead article → AI searchHow to Get Your Business Found in AI Search (ChatGPT, Perplexity and Google AI Overviews)Read article → Paid adsGoogle Ads vs. Meta Ads: Where Should Your Next Ad Dollar Go?Read article →
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