DTC & ecommerce
Shopify and product brands
Creative testing, Advantage+ and catalog campaigns, with ROAS-led scaling.
Facebook and Instagram campaigns built on creative testing, clean tracking and offers people want.
Meta rewards brands that feed it great creative and accurate data. We make both, then scale what works, so your cost per customer goes down as your spend goes up.
We'll find 3–5 leaks in your Meta Ads account. Free, no obligation.

The real problem
CPMs keep rising, winning ads burn out in weeks, and the numbers in Ads Manager never quite match what lands in your bank account.
Sound familiar?
Meta performance is mostly a creative and data problem. Fix those, and the algorithm does the rest.
Break one, and costs climb. Here's where Meta Ads budgets usually leak.
See the five leaksMeta Ads leaks
Select a leak to see what it looks like inside a real account.
PIXEL + CAPI LEAK
Without the Conversions API and deduplicated events, Meta misses sales and optimizes toward the wrong people.
Find my biggest Meta Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

Meta is learning from bad data.
Clean events, high match quality
CREATIVE LEAK
Creative fatigue quietly raises CPMs and CPA. Most accounts don't produce new angles fast enough.
Find my biggest Meta Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

Your best ad is tired.
Fresh creative before fatigue
AUDIENCE LEAK
Too many small ad sets and overlapping audiences starve campaigns of data and stop them learning.
Find my biggest Meta Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

The structure fights the algorithm.
Simple structure the algorithm likes
OFFER & PAGE LEAK
A great Reel that lands on a slow, generic page wastes the click and confuses the algorithm.
Find my biggest Meta Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

The ad promises more than the page delivers.
The page delivers the ad's promise
SCALING LEAK
Doubling budgets overnight resets learning and inflates costs. Scaling needs structure and fresh creative.
Find my biggest Meta Ads leakFree audit · 3–5 leaks, ranked by wasted spend.

Spend went up, results went down.
Scale that keeps ROAS steady
Without the Conversions API and deduplicated events, Meta misses sales and optimizes toward the wrong people.

Meta is learning from bad data.
Clean events, high match quality
Creative fatigue quietly raises CPMs and CPA. Most accounts don't produce new angles fast enough.

Your best ad is tired.
Fresh creative before fatigue
Too many small ad sets and overlapping audiences starve campaigns of data and stop them learning.

The structure fights the algorithm.
Simple structure the algorithm likes
A great Reel that lands on a slow, generic page wastes the click and confuses the algorithm.

The ad promises more than the page delivers.
The page delivers the ad's promise
Doubling budgets overnight resets learning and inflates costs. Scaling needs structure and fresh creative.

Spend went up, results went down.
Scale that keeps ROAS steady
What we run
Meta's automated shopping campaigns, fed with strong creative and clean data.
Find new buyers with broad targeting and great creative.
Bring back visitors and cart abandoners.
Show the right product to the right person automatically.
Instant forms that capture qualified leads without leaving Meta.
Vertical, native creative for where attention is.
Built from scratch
Tracking, creative, landing pages and campaigns, built by one team so nothing gets lost between agencies.
Account, tracking, competitors and offer.
Conversions set up, verified and synced to your CRM.
Ads, graphics and video made in-house.
Built or fixed to match each ad.
Clean structure with clear tests.
Budget moves to what's proven.
Step one is free, and you keep the findings either way.
Industries we know
Restricted categories need more than good ads. They need someone who knows the rules.
Shopify and product brands
Creative testing, Advantage+ and catalog campaigns, with ROAS-led scaling.
Mortgage · lending · credit
Campaigns built inside Meta's special ad category rules for financial products, with lead-quality tracking.
Healthcare · addiction treatment
Policy-compliant messaging and setup for sensitive categories.
Selected work
What was leaking, what we changed, and what it did for the numbers.
Quest FinanceFinance · Meta Ads · Funnel
314 leads generated
GoBox StudioPersonalized gifts · Meta Ads
46 purchases generated
Momentum CommercialCommercial finance · Meta Ads · Qualification
169 results generated
Client stories
Hear it from Meta Ads clients. Pick a story below.
“The challenge wasn't simply making the video look cinematic. It was communicating urgency without creating confusion.”
From Landing Pages to Full Creative From SaaS Products to Landing Pages, Video EditorMeta Ads
Why BrandUs
Reporting clicks and impressions
Reporting leads, sales and cost per customer
Agency-owned ad accounts
You own every account, pixel and audience
Ads made by someone else
Creative, landing pages and ads from one team
Avoiding restricted industries
Compliant campaigns in finance, health and rehab
Scaling on hope
Scaling only what the data has proven
Long lock-in contracts
Month to month
Ways to work together
Find out where your budget is leaking.
FreeDelivered in 24–48 business hours
We fix the leaks the audit found.
CustomScoped from your audit · credited toward your first month
Strategy, creative, optimization and reporting.
CustomQuoted after your audit · month to month
Are we a fit?
Better together
We'll tell you which pair fits your business after the audit.
The Conversions API sends events from your server to Meta, so tracking survives browser and privacy limits. Almost every account benefits from it, set up alongside the pixel with proper deduplication.
Enough to keep testing new angles every month. We typically recommend [8–15] new ads per month, depending on spend. Our Video & Creative team produces them in-house.
Yes. Credit and financial products fall under Meta's special ad category, which limits targeting, and health and addiction treatment have extra policies and certification needs. We build campaigns that comply and still perform.
Attribution windows, view-through conversions and tracking gaps all cause differences. We fix the tracking first, then report on numbers you can trust.
Yes. Both run through Meta Ads Manager, and we build creative for each placement: Feed, Reels and Stories.
Yes. The account, conversion setup, audiences and data are created in or transferred to your ownership. If we part ways, you keep everything.
It depends on your goals and ad spend, so management is quoted after your free audit. If you want the leaks fixed first, the Campaign Fix Sprint is scoped from your audit and credited toward your first month.
Yes. Copy, graphics, video and landing pages are made in-house, so the ad and the page tell the same story.
Yes. We work with clients worldwide and set overlap hours in your time zone, with a shared Slack channel and weekly calls.
Free Meta Ads audit
A senior media buyer reviews your account, tracking and landing pages, then shows you exactly where money is being wasted.
Read-only access is enough. Screenshots work too.
Within 24–48 business hours.
Findings and next steps. No sales pitch.
Your next step
The audit is free, takes two minutes to request, and you keep the findings either way.
3–5 leaks found, or it costs you nothing.
From the playbook