01 · The challenge
Every Building Project Starts with Different Requirements
Urban Design Solutions works with clients across new home design, renovations, extensions, home raising, and multi-residential projects.
Each inquiry comes with different requirements, timelines, budgets, property conditions, and design goals. A generic contact form provides limited context, making it harder to understand a prospective client’s needs before an initial discussion.
The opportunity was to create a more guided inquiry experience that gathers relevant project information while helping prospective clients understand the value of an initial consultation.
02 · Our approach
A Guided Funnel Built Around Project Qualification
We structured the funnel around the information the team needs to prepare for a meaningful discovery call.
01. Clear Conversion-Focused Landing Page
We introduced a focused message around the free design discovery call, explaining the value of completing the questionnaire and setting expectations upfront.
02. Progressive Project Questionnaire
We organized the application into 10 steps covering project type, readiness, design timeline, construction budget, available plans, priorities, additional design requirements, site details, and contact information.
03. Relevant Qualification Questions
The questionnaire captures information about the client’s property, intended project, budget range, and goals. This gives the team useful context before the consultation.
04. Trust-Building Content
We integrated company credentials, experience, client testimonials, and information about the design process to reinforce credibility and help visitors feel more comfortable taking the next step.
05. Clear Conversion Path
The funnel guides visitors from the initial offer through the questionnaire toward a free 15-minute discovery call, creating a more structured route from interest to inquiry.
03 · The transformation
From a Basic Inquiry to a Guided Application
The funnel combines education, qualification, and trust-building within one connected experience.
Rather than asking visitors to submit only their contact details, it encourages them to share the information needed to make the initial conversation more relevant and productive.
Journey: Landing Page → Project Questionnaire → Qualification Details → Discovery Call
04 · The outcome
Better Context Before the First Conversation
The funnel provides a structured way to collect project information, understand prospective clients’ requirements, and prepare for discovery calls.
It is designed to improve inquiry quality and make the initial consultation more informed. Actual improvements in lead quality, booking rates, or conversion rates have not been provided.
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The takeaway
A better lead-generation funnel does more than capture contact details. It helps prospective clients communicate their needs while giving the business useful context before the first conversation. For Urban Design Solutions, the result is a more guided, qualification-focused path toward a design consultation.